ZzzQuil is the most successful P&G product launch of the last decade.

It became the category leader within 6 weeks of the launch and won a Gold Effie by the end of the year.

The launch campaign also won awards in most every media including a Webby, a Mashie, a Shortie, Radio Mercury Gold, London International, and three shortlists at Cannes in three separate categories. But the piece I’m most proud of was an old school 1-800 number that you could call to help bore you to sleep.