Fage had a tiny budget but a lot of guts. They not only agreed to run spreads, but to give away half the spread to another brand.

We followed up the print campaign with a giant Tweety Bird float stuck in a billboard on the route of the Macy’s Thanksgiving Day Parade.

The work was featured in Archive and in the Best Ads of the Year column in the New York Times.

Major kudos to the creative team of Debbie Kasher and Arturo Gigante.