With the exception of four misguided countries, Heineken is served in every corner of the planet. But a new generation of beer drinkers became enthralled with local “craft” brews and mistakenly thought they were somehow more worthy of respect.

Enter Benicio Del Toro to set us all straight.

Huge shout out to the editor Chris Franklin of Big Sky.

ZzzQuil is the most successful P&G product launch of the last decade.

It became the category leader within 6 weeks of the launch and won a Gold Effie by the end of the year.

The launch campaign also won awards in most every media including a Webby, a Mashie, a Shortie, Radio Mercury Gold, London International, and three shortlists at Cannes in three separate categories. But the piece I’m most proud of was an old school 1-800 number that you could call to help bore you to sleep.

A three minute film that doesn’t mention the product until the final seconds is not exactly the norm for packaged goods.

But my clients at P&G took the risk and I am forever in their debt.

The Boy Raised by Goats won numerous awards including a Silver Lion at Cannes, and Gold at the AICP Awards.

For three decades, Always has been fighting the stigma and shame associated with periods that girls experience at puberty.

So when they found out that 1 in 5 girls in the UK couldn’t afford period protection they didnt just sit on the sidelines.

They donated nearly 15 million pads in the 3 months of this program.

Here’s to Lindsay Cliett and Kathy Petrauskas for their relentlessness in making this idea come to fruition.

This work has won a Gold and two Bronze medals at Cannes, two D&AD pencils, two Webbys, two Clios and a Silver Effie.

That credit largely belongs to Einav Jacubovich, Josh Horn, Cuanan Cronwright, Jeremy Filgate and our very brave client Tamera Gugelmeyer.

The only credit I deserve is in hiring crazy talented people, creating an environment for them to thrive, and knowing when to get out of the way.

Cadillac was once “the Cadillac” of cars.

But they had slowly squandered the brand by making sub-par vehicles for a generation. They started their turnaround by once again making truly great cars.

Our strategy was to distance Cadillac from an outdated luxury aesthetic of “bankers and wankers” and redefine modern luxury around the creative and entrepreneurial classes. We won the business with this work and launched it on the Academy Awards.

Copywriting credit to Teddy Roosevelt.

This campaign featuring Neil Patrick Harris was originally created by Wieden.

But I’m perversely proud of how we took an inherited idea and made it better.

I was lucky enough to work on Pepto for several years.

Here’s a few of the highlights:

“Who the f*** wants to follow Pepto” won a Webby and Silver Lion at Cannes.

The OOH won Best in Show at the OBIE’s.

Heineken skews heavily urban, so they have a real interest in helping cities thrive.

They sponsor revitalization and cultural projects in cities all over the world.

My favorite of these projects was their effort to restore the Miami Marine Stadium.

The first piece is the online video we created with local graffiti artists at the stadium. The second film is the case study.

Both shortlisted at Cannes.

To this day I still can’t believe I got paid to make commercials with Mr. Met.

The “broken glass “ window stickers and apology notes were placed on the cars of all the press agents who parked near the stadium. And yes, the notes were all individually signed by the athletes.

Fage had a tiny budget but a lot of guts. They not only agreed to run spreads, but to give away half the spread to another brand.

We followed up the print campaign with a giant Tweety Bird float stuck in a billboard on the route of the Macy’s Thanksgiving Day Parade.

The work was featured in Archive and in the Best Ads of the Year column in the New York Times.

Major kudos to the creative team of Debbie Kasher and Arturo Gigante.

I cut my teeth on this brand.

I worked on it on and off for over 15 years. First as an art director, then an ACD, a CD, and finally an ECD.

I was the global ECD on Vicks for nearly a decade. It was an amazingly collaborative partnership with some of my favorite clients ever.

The work I'm most proud of is the very first campaign we ever did.

It’s just so simple and human. And it broke every convention of the category. That's always a very good sign.